CADILLAC X MARC SALTZMAN
[Cadillac]

Cadillac partnered with Marc Saltzman, a tech influencer, to show off the features of their most high tech vehicles, the LYRIQ, ESCALADE and OPTIQ.

I got to work from beginning to end on this project, from the storyboards to overviewing the final edit.

It was also my first time getting to work with an influencer and working with Marc was an amazing experience, he’s really good at what he does and the nicest person ever.

ACD Tom Mednick

ACD Yan Snajdr

CW Nicholas Kidd

AD Estevan Ferrari

2025 LYRIQ

2025 ESCALADE IQ

2025 OPTIQ