Verizon

Target:

Commuters who take the subway.

Insight:

It is really hard to understand the P.A. announcements on the subway

Idea:

Verizon will create this app which can translate the gibberish on the P.A. announcement through A.I. learning. After the app translates the message, the user gets prompted to visit the closest Verizon store from their next stop based on the translation.

Case study

Copywriter:

Hollie Nanes

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