Toy machine

Target:

Girls who broke up with their partners.

Insight:

Skateboarding can be a healing process.

Idea:

By buying the board online, they can customize it by having their ex’s face and a single word to describe them on it. By allowing them to physically scratch their face off a customizable board, they can take all their anger out while also learning a new hobby.

Case Study

Copywriter:

Hollie Nanes

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Google