Doordash
Target:
Doordash users who are not Dashpass members.
Insight:
For many non-subscribers, “free delivery” isn’t enough value to make Dashpass worth it.
Idea:
Paw Points is a partnership with Google Home where you have to get your food without disturbing your pet, your Google Home is listening. The faster you get your food, the more points you earn, which you can trade for branded pet accessories.
