BRAND VISUAL IDENTITY
[The fix coffee shop]

The fix is a cycling-themed coffee shop located inside the Velodrome in Milton, ON.

The business came to the Agency with a problem to solve, nobody knew they existed, not even the people who regularly go to the arena.

We worked on a whole redesign of the interior of the coffee shop, an advertising campaign, and also a new Vis ID which ran inside the velodrome.

The campaign resulted in a 32% gross sales increase over the course of 2-3 months.

INTERIOR REDESIGN

[Before]

Copywriter Shelby Guitard

Art Director Estevan Ferrari

Account Manager Fiona Stevenson

Project Manager Kailee Baldwin

[After]

VIS ID & ADVERTISING CAMPAIGN

Taking the inspiration of the curves on the Velodrome, I mixed the curves with the latte art from the coffee and created a brand Vis ID based on that.