CADILLAC SOcial
The ask was to create 4 social videos for Cadillac. The target audience is very tricky since the Cadillac consumer is around 60 years old, but we were trying to also hit a younger audience with some fun concepts for a stiff brand.
Check the end of the page for some very cool behind the scenes!
Janmashtami Holiday
A celebration of the Hindu Holiday, the colour blue, peacock feather and coloured flowers are all traditional elements of the celebration.
Washing Vibes
The Vibes series are part of a series of videos that shows the key moments how it feels to own a Cadillac.
Old vs New
A short story of how it feels to be a Cadillac owner, showing how the love for Cadillac was still there over the years.
Wheel Props
Following the Tik Tok trend of the wheel props, getting this shot was not as easy as we made it seem.
Behind the scenes
For the “Old vs New” concept, I was the talent of the young guy, and got to drive a 1962 Cadillac Coupe de Ville!
Definitely one of the top moments of this project for me, the car must have been really amazing back then.
Film school vibes
On the Janmashtami video, for some scenes where we needed the a shot from the back of the CT5-V Blackwing, our ACD Yan had to reverse his car while the camera man was sitting on the trunk of the car towards a +200.000$ car, really risky but worth it.
ACD: Tom Mednick
ACD: Yan Snajdr
CW: Nicholas Kidd
AD: Estevan Ferrari